Denim Recycling

June 7, 2009

The COTTON. FROM BLUE TO GREEN.® denim drive is a call-to-action to donate denim and give it “new life” by converting it to UltraTouchTM Natural Cotton Fiber Insulation. The insulation is then provided to communities in need to assist with building efforts. It takes about 500 pairs of jeans to recycle enough denim to insulate one average-size U.S. house. Currently, 75,000 sq. ft. of insulation is being manufactured from the 2008 collections. Habitat for Humanity affiliates will be receiving insulation in the spring of 2009. Cotton Incorporated and its partners will participate in installing the insulation in approximately 75 houses as a means of providing much needed housing for areas of the country affected by natural disasters.

If you donate your jeans in June, it will help National Geographic Kids sets a Guiness Book World Record for the world’s largest collection of clothes to recycle.  This is a great way to get your kids involved!  Here’s how to participate:

1. The denim must be used.
2. The denim can be any brand.
3. The denim can be any color or size but must have been worn by a human (no doll clothes!).
4. Please print out this form and include it with each package!
5. Send as many jeans or denim items as you wish to:

NG Kids / Set a Guinness World Record
P.O. Box 98001
Washington, D.C. 20090-8001

For shipments that cannot be delivered to a P.O. box:
NG Kids / Set a Guinness World Record
1145 17th St. NW
Washington, D.C. 20036

Jeans must be received by June 30, 2009!

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